Name, identity and website for an open-source ventilator
We named CoRESCUE and made its identity, copy and website. It is an open-source emergency ventilator initiative that needed to reach healthcare stakeholders, engineers and the public during COVID-19.
Where they were stuck.
CoRESCUE was developing an affordable emergency ventilator during the pandemic, under heavy time pressure. It needed a credible identity and website fast, while the ventilator itself was still working through approvals and engineering constraints.
How we shipped it.
- 01
Gave the initiative a name, identity, copy and website that explain both the engineering work and the humanitarian purpose behind it.
- 02
Presented it as a serious open-source medical project, with design and copy that stress scientific rigour, solidarity and practical value for healthcare systems.
- 03
Used a simple visual style and universal icons so hospitals, collaborators and supporters could understand the project quickly.
- 04
Set up organic SEO and built the website as the project's home base while the ventilator work moved fast.