Fundraising campaign site for Danske Hospitalsklovne
A campaign concept and marketing site for Danske Hospitalsklovne's Spred Glaede Dag. The goal was more awareness, more affection for the brand and more donations.
Where they were stuck.
Danske Hospitalsklovne wanted its annual campaign to turn sympathy into action. It had to raise recognition and emotional connection, get people involved across channels, and bring in more money for the organisation's work.
How we shipped it.
- 01
Built the campaign on the line 'Ej blot til lyst', showing that the red clown nose was a way to support the organisation's work.
- 02
Made marketing content that could be reused across social channels, influencers, PR and stakeholder communications.
- 03
Used content marketing for distribution, with simple ways to take part, such as buying the red nose and sharing campaign content with a common hashtag.
- 04
Built the site to drive donations, with clearer emotional messaging and better cross-channel activation than earlier campaigns.