Web app for the Fuze Tea vending-machine launch
A web application for the Fuze Tea launch in Denmark. It ran alongside a special vending machine as part of a wider campaign with social sharing and measurable engagement.
Where they were stuck.
Fuze Tea was new in Denmark, in a category led by established brands. The launch had to build awareness and preference, and turn the 'me time' platform into something people would notice and remember.
How we shipped it.
- 01
Worked on the web application for the activation, making the launch more interactive than a standard drinks campaign page.
- 02
Designed the flow around the special vending machine, including the completion step that triggers the real-world reward when the interaction is finished.
- 03
Matched the web app to the wider campaign's kaleidoscope concept, which ran across PR, social, events and sampling.
- 04
Kept the implementation focused on participation, so the web app stayed in service of the activation.