Launch website for a Danish solar brand
A launch website for Solar Polaris, a new solar-energy brand in the Danish consumer market. It was part of a larger B2C rollout to build awareness, trust and preference.
Where they were stuck.
Solar Polaris was launching a new brand to Danish consumers who also needed to learn about solar. The launch had to counter common myths about solar energy and earn enough trust for households to take a new provider seriously.
How we shipped it.
- 01
Built the website as a core part of the 'Betalt af solen' launch campaign, handling both education and lead generation.
- 02
Kept the site clear and reassuring, explaining a technical energy product in plain terms for families looking at solar for the first time.
- 03
Tied the site into the rest of the launch, including sales materials, social content, PR, influencers and the public test-family competition.
- 04
Used the site to answer common misconceptions while keeping it commercial and set up for conversions.