Launch website for a Danish solar brand
A launch website for Solar Polaris, a new solar-energy brand in the Danish consumer market. It was part of a larger B2C rollout to build awareness, trust and preference.
Agency-reported campaign figures
Essencius reports these totals for the integrated Betalt af solen launch: test-family competition entries, media coverage and earned audience. They do not isolate the website's contribution, demonstrate sales or establish results attributable to Ulties alone. The public account does not publish its audience calculation or an individual contributor breakdown.
Essencius: Solar Polaris launch accountWhere they were stuck.
Solar Polaris was launching a new brand to Danish consumers who also needed to learn about solar. The launch had to counter common myths about solar energy and earn enough trust for households to take a new provider seriously.
How we shipped it.
- 01
Built the website as a core part of the 'Betalt af solen' launch campaign, handling both education and lead generation.
- 02
Kept the site clear and reassuring, explaining a technical energy product in plain terms for families looking at solar for the first time.
- 03
Tied the site into the rest of the launch, including sales materials, social content, PR, influencers and the public test-family competition.
- 04
Used the site to answer common misconceptions while keeping it commercial and set up for conversions.