Homepage redesign for a Danish veterans' support organisation
A redesign concept for Tak For Din Indsats, a Danish organization helping veterans and frontpersonale with work-related psychological, physical and cognitive stress reactions through guidance, advocacy and access to help.
The redesigned homepage with clearer calls to action, calmer pacing, and simple entry points for help, membership and donations.
Where they were stuck.
Visitors may already be under stress. The homepage has to show how to get help, become a member or donate, and explain the mission, without overwhelming them. The organization also wanted a more modern, approachable look that suits a serious cause.
How we shipped it.
- 01
Used the design on the test subdomain as the new front page, with fewer competing messages and clearer buttons for help, membership and donations.
- 02
Took the mission from the live site: support for veterans and frontpersonale, practical guidance, and work to improve access to treatment and coordinated help.
- 03
Added testimonials, FAQs and contact sections so people looking for support can get to help quickly.
- 04
Gave each visitor a clear next step, whether that is getting help, becoming a member or donating, next to an explanation of the cause.